Palya, Yalada and Bujari Gamarruwa!
Hello, and welcome to a snapshot of my wonderful experience as the former Graphic Designer and Photographer for Voyages Indigenous Tourism Australia.
Office graphics for the new Voyages head office.
Firstly, I would like to acknowledge and thank the exceptional Indigenous artists and art directors that I have been so lucky to work with. The style, exuberance for colour, culture and art has inspired me and taught me valuable life lessons that I will carry with me throughout my practice of graphic arts and creative marketing.
Voyages deliver cultural tourism experiences that support Indigenous employment, education and enterprise, by offering unique cultural experiences in partnership with the communities they work with, care for their Country and provide a culturally safe place for all.
During my employment with Voyages I designed an extensive range of digital and printed marketing content for numerous travel destinations in iconic Australian locations, including Ayers Rock Resort in the spiritual heartland of Australia, the Gallery of Central Australia (GoCA) on Anangu Pitjantjatjara Yankunytjatjara lands in the central desert region of Australia, Mossman Gorge Cultural Centre (MGCC) in the heritage listed Daintree Rainforest of far North Queensland, the Anangu Communities Foundation (ACF) in Yulara and Mutitjulu communities of Uluru and the National Indigenous Training Academy (NITA) with learning facilities at both Ayers Rock Resort and the Mossman Gorge Cultural Centre.
Social media for the Mossman Gorge Cultural Centre, the gateway to the world heritage listed Daintree Rainforest.
When Voyages Indigenous Tourism Australia's head office in Sydney moved location I was tasked with designing the new office wall and glass graphic decals. I worked closely with the decal printer to carefully size and line up each artwork panel for a perfect fit. The original artwork in the kitchen is by Cameron Buchanan, 2019 'Hunting for Mussel (Mukirr Manil)' thoughtfully placed high on the kitchen cupboards as the graphic peaks represent the mountains surrounding the Mossman Gorge. The rest of the decals are an extension of the Voyages logo, like a fibonacci sequence or infinite swirl, the logo proportionately expands to fit comfortably across any wall or window dimension.
Voyages Indigenous Tourism Australia's new head office graphics on Angel Place in the heart of Sydney.
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Digital marketing for Travel Talk Magazine.com.
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Google Ads.
A big part of my workload with Voyages was promoting the launch of 'Wintjiri Wiru'. A one of a kind Indigenous cultural experience that just took flight at Ayers Rock Resort this year. I designed everything from launch event lanyards for the official opening night, official invitations to the Prime Minister of Australia and the Uluru family, Wintjiri Wiru promotional videos, flyers, global trade promotional videos, media guidelines, eDM's for special offers, digital and printed advertisements, menu scanners, media itineraries, announcement videos, magazine spreads, artist acknowledgement plaques and more.
Click the link to find out more about this breathtaking experience:
Double page spread for Wayfarer worldwide tourism magazine.
Window decals for The Gallery of Central Australia.
Above: Gallery of Central Australia, Ayers Rock Resort window graphic decals. Original Indigenous artwork was by Kapi Tjukurla, Kunmanara (Julie Taria) Brumby 'Light Dancing on Waterholes' depicting waterholes and river courses, the travelling and resting places of Anangu (The Anangu people are the traditional owners of Uluru and its surrounding regions). The dots and lines are used to represent the patterns of desert vegetation. Anangu continues to depend on their extensive knowledge of where and when to find water. This knowledge is informed by Tjukurpa (law and culture), passed on by family and through Inma (cultural song and dance). We thank Kapi Tjukurla, Kunmanara (Julie Taria) Brumby for the knowledge she has passed down and shared with us through this beautiful artwork.
SUPPORTING ANANGU COMMUNITIES
Anangu Communities Foundation, previously known as the Mutitjulu Foundation, was established in 2003 with a strategic regional focus, encompassing the Anangu communities of Ngaanyatijarra, Pitjantjatjara and Yankunytjatjara (NPY) region of central Australia (Northern Territory, South Australia and Western Australia).
The pivotal role of the Foundation is building community capacity from a strength-based position through funding projects that benefit Anangu communities in the areas of health, education, as well as economic and social participation. The Foundation has been funding critical initiatives such as health and medical facilities and services, cultural and community projects, educational programs for youth, and much more.
With the ongoing help of guests, staff and corporate contributions, the Foundation has provided in excess of $1,000,000 for community-initiated projects. Ayers Rock Resort matches all guest contributions dollar-for-dollar, up to $200,000 each year.
Donate cards for ACF in The Gallery of Central Australia.
Graphics centre stage at the Sydney Opera House.
Printed marketing for Ayers Rock Resort.
Above: Ayers Rock Resort Privacy and Feedback Cards, just part of the many printed marketing materials, big and small, required by the resort on a daily basis including event posters, event banners, street signage, menu templates, restaurant signage, resort wayfinding systems, bus shelter maps, resort experience flyers and more. Below: Resort experience flyers for the Ayers Rock Resort Tourist Information Centre.
Tourism flyers for the Ayers Rock Resort Tourist Information Centre
Tourism flyers for the Ayers Rock Resort Tourist Information Centre
Tourism flyers for the Ayers Rock Resort Tourist Information Centre
Voyages Reconciliation Action Plan
Reconciliation Action Plan design and photography.
The artwork used in the background is by Rene Kulitja and reflects the strength in walking side by side, across cultures and ways of thinking. The circles represent Anangu, how they live, create, and view the world. The squares represent Piranpa (non-indigenous), reflecting the shape used in houses and all aspects of everyday life. In the middle connecting everything is kurunpa (spirit). This artwork is a constant source of inspiration for Voyages on their Reconciliation journey.
Photography selected for Voyages Reconciliation Action Plan.
I travelled to the Mossman Gorge Cultural Centre, the gateway to the World Heritage Listed Daintree Rainforest, guided by Claire Pillans, Marketing Director for Voyages Indigenous Tourism Australia, with special guest Rhoda Roberts accompanying our travels. Rhoda is an Australian actress, director and arts executive who was appointed an Officer of the Order of Australia (AO) in the 2016 Queen's Birthday Honours for distinguished service to the performing arts. Rhoda was the creative director for the Sydney Olympic Games Opening Ceremony inspired by Indigenous art, culture and dance.
Having the privilege of traveling with such an iconic figure in the art world was a life changing experience. Coming home and using the photos I took in the Voyages Indigenous Tourism Australias Reconciliation Action Plan felt like a great achievement and a real milestone in my career and life's journey.
Palya, Yalada and Bujari Gamarruwa!
I hope you have enjoyed looking at some of the work I am most proud of from my time with Voyages!
A story of reconciliation that I have been so grateful to be a part of.