Australia's Largest Independent Distributor of Office Supplies
Two & Half Years Full Time In House Graphic Design & Photography Experience
"What you're doing is very admirable Jake!"
eDM's ~ Social Media ~ Catalogue Production ~ Web Design ~ Photography ~ Illustration ~ Videos ~ Animation ~ Content Co-ordination ~ Consistency
While working full time within the marketing team of Australia’s largest independent distributor of office supplies, I designed, created and coordinated the content for 3 companies with 170 stores Australia wide offering a range of over 35,000 products each. I followed 3 brand guidelines, alternating between 9 fonts and 9 brand colours, split into 9 weekly social media posts on Pinterest, Youtube, Facebook and Instagram, providing 3 weekly eDM’s, including automated eDM journies i.e. welcome, lapsed customer and new acquisition targeted emails. I was responsible for creating 12 catalogue covers per year (including contents pages) distributed Australia wide, 9 seasonal flyers accompanied by posters, store wobblers, web banners, e-Spots, Facebook covers, individually branded specific store promotional eDM’s, coinciding with catalogue launches, product launches or flyer promotions and more. Office Brands gave me invaluable experience working in a high paced environment, and the opportunity to work collaboratively with print and design specialists, store owners and stakeholders to ensure the highest design standards were always met with a close consideration to brand guidelines, consistency and copyright. I had my artwork for Office Brands nominated for multiple design awards including an AGDA (Australian Graphic Design Award).